The Middle House
Nov 3, 2025
76%
Follower Increase.
700,000+
Views.
Overview
The Middle House is a long-established, independent gastro-pub located in the heart of the Sussex countryside. Known for its homemade dishes and locally sourced produce, the team wanted to bring a fresh, modern energy to their digital presence and attract a younger audience to complement their loyal existing customer base.
Their Problems
Before partnering with us, The Middle House’s audience was primarily older, and their social media lacked consistency and direction. Engagement was low, and their online platforms weren’t driving the level of bookings or awareness they knew was possible.
Our Solutions
Since September 2024, Vantage Digital has provided full social media management, content creation, graphic design, professional photography, and Reels. Our goal was to modernise the brand image, showcase the restaurant’s unique charm, and create content that appealed to a younger demographic while staying true to their established identity.
The Outcome
The results have been outstanding. Over 60% of The Middle House’s audience is now under 54 years old, compared to just 23% before. We’ve grown their following by more than 40%, achieved over 600,000 total content views, and directly helped increase bookings for Carvery Nights and new menu launches.
The Middle House now enjoys a consistent, engaging online presence that attracts new customers and strengthens loyalty within the local community.