1.6m views and 58 finance applications in one month for CarPlex

A Hailsham car dealership with 130+ vehicles in stock that turned its social media into a key sales channel.

Views in 2025: 1.6mViews in 2025
Accounts reached: 200k+Accounts reached
Instagram followers: 2,800+Instagram followers
Finance applications in one month: 58Finance applications in one month

Where they started

CarPlex is a car dealership based in Hailsham, East Sussex, with over 130 vehicles in stock ranging from £3,000 to £150,000. They had a great product offering but limited online engagement. Their social media wasn't driving meaningful enquiries, and they wanted to modernise their approach to match the scale and quality of the dealership. Initially, they didn't believe platforms like Instagram could directly generate car sales, but that soon changed.

CarPlex dealership forecourt in Hailsham

What we did

Managed CarPlex's social media strategy, content creation and paid advertising since July 2024
Produced high-quality Reels, photography and branded graphic posts highlighting new arrivals
Showcased finance options and built trust with potential buyers
Launched a paid campaign focused on finance applications through their website

Still from the Land Rover Defender reel for CarPlex

The result

CarPlex's Instagram following has grown from 1,000 to over 2,800, with content reaching over 200,000 accounts and generating 1.6 million views in 2025 alone. Organic posts have driven regular enquiries and car sales, while the new finance campaign delivered 58 direct form submissions through their website in just one month. Social media is now a key sales channel for the dealership.