A younger audience and 600k+ views for The Middle House
A long-established Sussex gastro-pub that wanted a fresher, more modern digital presence to attract a younger audience alongside its loyal regulars.
- Audience now under 54 (was 23%)
- 60%+Audience now under 54 (was 23%)
- Following growth
- 40%+Following growth
- Total content views
- 600k+Total content views
- Working together since
- Sep 2024Working together since
Where they started
The Middle House is a long-established, independent gastro-pub in the heart of the Sussex countryside, known for homemade dishes and locally sourced produce. The team wanted to bring a fresh, modern energy to their digital presence and attract a younger audience to complement their loyal existing customer base. Before partnering with us, their audience was primarily older, and their social media lacked consistency and direction. Engagement was low, and their online platforms weren't driving the level of bookings or awareness they knew was possible.
What we did
Provided full social media management, content creation, graphic design, professional photography and Reels since September 2024
Modernised the brand image while staying true to The Middle House's established identity and unique charm
Created content designed to appeal to a younger demographic without alienating their loyal regulars
The result
Over 60% of The Middle House's audience is now under 54 years old, compared to just 23% before. We've grown their following by more than 40%, achieved over 600,000 total content views, and directly helped increase bookings for Carvery Nights and new menu launches. They now enjoy a consistent, engaging online presence that attracts new customers and strengthens loyalty within the local community.
Want results like these?
Book a 20-minute call and we'll look at where your enquiries could be coming from.