Local SEO for trades and local businesses
When someone nearby searches for what you do, we make sure your business shows up on Google and in the map results. Every enquiry from search is one you didn't pay a click for.
Why local SEO matters
Most homeowners search before they call. "Boiler installer near me", "roofer in Hastings", "driveway company Eastbourne". The businesses in the top few results and the map pack get most of those calls.
Ads bring in enquiries from day one, and they stop the day you stop paying. SEO is slower to build, and once you rank, it keeps bringing in work every month. Most of our clients run both, with ads filling the diary now while SEO builds up underneath.
What we look at first
Every SEO job starts with a check of where you stand today. These are the problems we find most often on local business websites:
Any one of these can keep a good business off the first page. Most are quick to fix once you know they're there.
- A Google Business Profile that's missing, unclaimed or half filled in
- Pages that accidentally tell Google not to show them in search
- Page titles that say "Home" instead of what you do and where
- One page trying to cover every service and every town
- A business name, address or phone number that differs from site to site
- A website that loads slowly on a phone
- Hardly any reviews, or reviews nobody has replied to
What's included
Seen and trusted in the map results
- Google Business Profile set up and managedCategories, services, service areas, photos and regular posts, so you show up in the map results.
- ReviewsA simple way to ask happy customers for Google reviews, and replies written for you.
How it works
- 1
A free SEO check on a quick call
We look at your website and Google Business Profile, and show you what's holding you back.
- 2
We fix the foundations
Technical issues, your Business Profile and your listings come first, since they often make the quickest difference.
- 3
We build out your pages
Service and area pages written for the searches worth the most to you.
- 4
We report every month
Rankings, visits and enquiries from Google, so you can see it building.
How long SEO takes
Fixing the foundations can make a difference within a few weeks, especially in the map results. Ranking well for competitive searches usually takes three to six months, depending on your trade, your area and how established your competitors are.
We'll give you an honest view on the call of how competitive your searches are and what's realistic.
SEO and ads together
SEO works best alongside paid ads. Ads tell us quickly which jobs and areas bring in the most valuable enquiries, and we use that to decide which pages to build first. Your best-performing ad copy often makes the best page headings too.
Paid ads for trades and local businessesWho it suits
Local SEO works best for businesses that:
- Want a steady flow of enquiries that doesn't depend entirely on ad spend
- Are happy to ask customers for Google reviews
- Can wait a few months for the full results while ads cover the short term
- Serve a clear area, or can name the towns they want more work in
Ways to work with us
The full approach
SEO is part of our full approach, alongside your website, paid ads, social media and follow-up. One team runs it all and reports on the work it wins you.
Time Saver
A lighter place to start if enquiries are the priority. We run the ads and chase every lead, then add SEO once you're ready for it.
Common questions
Still got a question?
Ask us directly. You'll speak to the people who'd do the work.
How much does SEO cost?
SEO is part of our full package. We'll give you a fixed monthly price on the call, based on your trade and how competitive your area is.
How long does SEO take to work?
Fixes to your Google Business Profile and website can make a difference within a few weeks, especially in the map results. Ranking well for competitive searches usually takes three to six months.
Can you guarantee first place on Google?
No. Nobody can promise that. We'll tell you what's realistic for your searches on the call, and report on where you rank every month.
What's included in the free SEO check?
We look at your website, your Google Business Profile and where you currently show up for the main searches in your area. You'll come away with the biggest problems and what we'd fix first, whether you work with us or not.
Do I need a new website for SEO?
Not always. Many sites just need fixing and some new pages. If yours is holding you back, we'll say so, and a new site can be built as part of the full package.
Do you do SEO for trades?
Yes. Most of our clients are trades and local service businesses, including plumbers, heating engineers and roofers.
Is there a contract?
Rolling month to month, with no minimum term.
Find out what's stopping customers finding you
Get your free SEO check. We'll look at your website and Google listing on a quick call and show you what's holding you back.